DuraTech opens its doors in a little garage in Galesville, WI

The company’s humble beginnings in a small garage in Galesville, WI where t-shirts and stickers were produced.

In 1979, DuraTech moved to a building in Muddy Flats on the south side of La Crosse, WI. The company stayed in this facility for about 10 months.


DuraTech moves into the back half of the SkipperLiner building.

The next move for DuraTech was to the back half of the SkipperLiner building located in La Crosse, WI. There were about 50 team members working at this facility.

All screen-printing was done by hand. Smoking was allowed in the production areas. All artwork was drawn by hand.


World headquarters built at 3216 Commerce Street, La Crosse, WI

Computers were introduced into the office and art department.

The company obtained ISO certification in 1998. Doming and Digital services were added to the capabilities in 1999.

Duratech Logo


Second manufacturing building added in La Crosse, WI.

Continued business growth results in expanding 27,000 square feet of manufacturing space in La Crosse.

Flexographic printing was brought in-house in 2004.


Photo Art Techniques acquired in Bangor, WI

Renamed DuraTech Industries® – Bangor Division in 2014, this operation provides unique capabilities for MetalPhoto and sublimation. Screen printing services are also provided for DuraTech La Crosse.