Located in Raleigh, North Carolina, Air Purification Inc., is a single-source supplier for industrial air filtration products and services, specializing in custom-designed air filtration solutions and turnkey installation.
Air Purification Inc., sells their equipment with their filters included. Their after sales opportunity is selling their replacement filters. Prior to working with DuraTech, they would attach a label to their equipment, which included their name and phone number. The purpose was to notify users to contact them to replace their filters. Air Purification Inc. became aware that their competitors would come in to repair the equipment and peel the Air Purification label off and put their own on, so users would call the competitors for replacement filters instead of Air Purification.
A DuraTech Sales Rep met with a few employees of Air Purification to brain storm a solution. It was decided that they needed to make their replacement label more important, useful, or regulatory. The result was a label that included their Air Purification Inc. logo, a large, functional looking arrow, with the words, “Air Flow” written in it, as well as their phone number, website, and a “Contact Us” for replacement filters message.
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Air Purification Inc. saw an increase in sales for their replacement filters once the new Air Flow Arrow label was placed on their equipment. Their labels are not being torn off and replaced with competitor labels.
DuraTech specializes in both decorative and functional labels and decals. We customize labels to each of our customer’s requirements and offer an array of color choices and creative options. With our team’s industry knowledge, and continuous development of label design and technology, we will utilize the best and most cost effective printing method and materials, including label constructions that can meet UL and CSA requirements.
We met Brian Fiske/ DuraTech as a “neighbor” at a Trade Show. At the time we met, Air Purification didn’t have a current need for any labels or decals. Brian came by the office one day and I asked him to give me a quote on a label we needed to reorder. We had been using another vendor. The service has been so excellent and the quality of the product has been so excellent that as additional items need to be reordered, I’ve been transitioning all of our labels and decals to Brian.” Bottom line- any time I have asked Brian to quote a label or decal, he is prompt and thorough when printing for the first time.”
Brian Fiske is an Independent Sales Representative for DuraTech Industries- SouthEast. He can be reached at 336-210-1779 or firstname.lastname@example.org